Even so, many would find the prospect of living offline worrisome, or simply impossible. That’s why we undertook a small study with 50 people who may seem nothing less than social outcasts in today’s screen saturated environment. None of our participants used social media or had a mobile phone, and most even refused to email.

We wanted to understand why these people had decided to switch off, and how they managed it. But rather than seeking quick fixes for overuse, we explored the principles and values that drove our participants to live the way they do. Much has already been written about how we can switch off – but that won’t achieve much, unless we really feel the benefits.

Part of the problem with social networking platforms is that we don’t just use them for communicating – they also promote a particular way of being connected to and supportive of those around us. These interactions are channelled through the platform to create data, which is ultimately fed back to data brokers and marketers. (Source: thenextweb.com)